Liis
Minimal, quiet, and deeply personal: the Eau de Parfums by Liis feel like a calm counterpoint to an increasingly loud world. Instead of overload and bold statements, the brand focuses on restrained compositions that melt into the skin – fragrances that whisper rather than shout.
Liis: Perfume Minimalism Made in the USA
Alissa Sullivan and Leslie Hendin grew up in California just minutes away from one another – without ever meeting. Two parallel lives connected by an early fascination with perfume. Both began collecting fragrances as children, storing their favorite scents in small boxes like secret archives filled with memories and moments.
Years later, their paths finally crossed within San Francisco’s creative scene. From that meeting came Liis – a name derived from the founders’ first names. No grand gestures, no loud narratives, but rather a shared understanding of fragrance as something deeply intimate. That philosophy is reflected in the brand’s choice of materials: Liis works intentionally with delicate essences while avoiding many traditional heavy or overly synthetic-smelling ingredients that can quickly make compositions feel overpowering or dense.
Fragrances by Liis: The Aesthetic of Restraint
The ideas of Alissa and Leslie form the foundation of each fragrance, while the olfactory concepts themselves are brought to life by perfumers including Jérôme Epinette. Known for his clean, contemporary compositions that create connection rather than distance, Epinette’s signature can be felt throughout many Liis fragrances: minimal in structure, soft in presence, always close to the skin.
Visually, Liis exists in a world of clarity and restraint – pale flacons, generous white space, nothing excessive. Everything feels thoughtfully composed, almost like a carefully styled studio setup. The imagery resembles contemporary editorials or interior photography more than traditional perfume advertising, placing emphasis on light, skin, and texture instead of loud visual storytelling.
Bestselling Fragrances by Liis
- Bo – soft, creamy, woody: elemi, cedarwood, vanilla
- Floating – airy, transparent, sparkling: bergamot, peach, wild orchid, fresh linen
- Choux Choux – fluffy, gourmand, indulgent: citrus peel, fresh cream, vanilla bean, fleur de sel, caramel
