By Your Side – Eau de Parfum – Sample

A reflection on what is, what was – and who we are in between. Tsu Lange Yor sounds like a riddle, but it’s Yiddish for “to long and good years.” Just like its name, the brand is layered with meaning and open to interpretation – a play of contrasts, nuances, and fleeting moments. At the heart of Tsu Lange Yor is singer and influencer Troye Sivan. The idea came to him while on tour – a time marked by distance and a deep sense of longing for home. In 2023, he launched the brand with his brother as a personal project, born from the desire to bottle the feeling of home. What began as a quiet hobby – crafting scented candles for himself and his family – evolved into something bigger: a commitment to live and share creativity. Tsu Lange Yor is proudly and unmistakably Australian. From inspiration to creation, everything happens locally. Artists like Sydney-based photographer Joe Brennan, who shot the brand’s first campaign, are part of this creative universe.