Ere Perez
Where Australian lifestyle meets Mexican soul – and beauty becomes something deeper.
Sustainable Beauty with a Point of View: Ere Perez
Ere Perez creates cosmetics that do more than just look good – they make a statement. Born from a desire to craft products that not only perform but take responsibility, the brand stands for mindful beauty: for the planet, for the body, and for how we see ourselves. Behind the name is founder Ere Perez, whose childhood was shaped by natural remedies and holistic health. Her grandfather practiced traditional medicine; her mother passed down a deep respect for home remedies and plant-based rituals. That early connection with nature grew into a lifelong fascination with herbalism and ingredient science. After studying nutrition and completing further training in natural medicine, Bach flower therapy and acupuncture, Ere launched her namesake brand in 2002. At the heart of her philosophy is a simple belief: true beauty isn't just what you see – it's how you live, how you treat the world, and how you care for your body. Inside and out.
Ere Perez: Cosmetics as Amplifier, Not a Mask
Ere Perez doesn’t aim to cover up – it aims to bring out what’s already there: individual glow, healthy skin, real presence. With smart formulations, natural ingredients and a clear commitment to clean beauty, the brand follows a minimalist principle: less is more. Instead of layering onto the skin, Ere Perez works with it. The products support skin function rather than override it – celebrating beauty not as an ideal, but as an attitude.
It all started with a mascara – made with nourishing almond oil. To this day, it's one of the brand’s bestsellers. What followed was a growing range of makeup essentials: brow pencils, lip colours, tinted blushes and more. Always skin-friendly, pigment-rich and easy to use. In 2018, Ere Perez took the next leap: expanding into skincare. Still rooted in natural, Australian-grown ingredients like quandong, Kakadu plum or moringa the line bridges the gap between botanical power and intelligent minimalism. Whether it's makeup or skincare, every product carries the same signature: pure plant energy with a purpose.
